Dairy Foods & Beverages

New Dole Fruit Smoothie Shaker

October 14, 2011
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Packaging for fruit- and yogurt-based smoothies continues to evolve as manufacturers try to deliver the freshest product to consumers, yet with a shelf life that allows for efficient distribution. That’s what Dole Packaged Foods LLC, Westlake Village, Calif., hopes it achieved with the new Dole Fruit Smoothie Shaker product, where the packaging is integral to the consumption of the product.  

The user-friendly, functional and attractive high-end single-serve container solves a convenience hurdle that limited home consumption of hand-blended smoothie-type products. The product contains both frozen fruit and yogurt. A special proprietary process eliminates the need for a blender, which is one of the biggest complaints consumers have about making smoothies at home, according to the company. Simply unscrew the cap, add juice to the fill line, re-apply the cap and shake for about 30-45 seconds. The result is a perfectly blended smoothie, just like from the local smoothie shop. Each low-fat smoothie contains real yogurt with live and active cultures, including probiotics, as well as prebiotic fiber. Read more about this packaging on page 82.



 

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