October 27, 2011
A line of innovative fluid milk products branded Borden Life! debuted this week in Houston in four unique formulations: Calcium, Fiber, Multi-Vitamin and Protein. Developed by the Borden Dairy Co., Dallas, each formulation is supercharged with vitamins, minerals or select nutrients with well-recognized health and nutritional benefits.
“Lots of people think all dairy is the same, but Borden Life! is different,” says Tim Hawk, general manager. “These four super-nutritious new products stand out because they give people more choices to better fit their lifestyles and health goals while delivering an outstanding, creamy taste.”
The four milks in the Borden Life! line were chosen based on extensive consumer research to understand the most important nutrients that families are concerned about getting in their current diet. A multi-vitamin and mineral milk, such as Borden Life! Multi-Vitamin Milk, is a product the whole family can enjoy. It contains 25% of the Daily Value (DV) of eight vitamins (B2, B3, B5, B6, B7, B12, C and D) and two minerals (calcium and phosphorus) and 10% of the DV for vitamins A and E, magnesium and zinc.
The other three formulations focus on a single nutrient. Borden Life! Protein Milk has 12 grams of protein per serving while Borden Life! Calcium Milk contains extra calcium (as compared to regular milk) and Borden Life! Fiber Milk is enhanced with fiber. All four products are packaged in light-blocking containers to preserve nutrition and extend shelf life.