Dairy Processor News

Borden Begins Distribution in Florida

Borden Dairy Co., Dallas, announced plans to bring its premium milk to dairy aisles in Florida.
Velda Farms Dairy, Winter Haven, Fla., changed its name to Borden Dairy Company of Florida to help re-launch the brand and expand its distribution throughout the Sunshine State. Borden brand milk will be available at more than 2,000 local retailers, including Walmart, Kmart, Sedano's, Walgreens and 7-Eleven, in whole, 2%, 1% and fat-free skim forms and strawberry and chocolate flavors, beginning June 20.

Consumers will be reintroduced to the brand via an integrated retail and trade marketing plan that serves to educate and encourage them to "discover the Borden difference." Borden milk provides 9 grams of protein and 35% of the recommended daily allowance of calcium per serving - all in light-blocking packaging to maintain freshness. (Traditional fluid milk provides 8 grams of protein and 30% of the recommended daily allowance of calcium per serving).

"Borden is a brand that is synonymous with high quality and great taste; a legacy that was established by America's first milkman, Gail Borden, Jr., in 1858," says Mike Lasky, general manager of Borden Dairy Company of Florida. "Borden milk has been enjoyed by Americans for more than 150 years. We are excited to bring premium products to the nearly 20 million people of Florida, as well as reintroduce them to Elsie, our beloved spokescow."

Borden milk and its celebrity spokescow have a strong heritage in innovation, quality and nutrition. The brand, known for its rich, creamy taste, sources milk from local farms in the areas it serves. Borden milk comes from artificial growth hormone-free cows and is processed with the highest service and processing standards, thus exceeding dairy industry requirements.  

For more information and store locations, visit www.bordenonline.com.

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.



Image Galleries

Blue Bell Creameries, Brenham, Texas

Blue Bell Creameries of Brenham, Texas, has no shortage of ideas. Every year it considers roughly 300 new flavor concepts. Through a rigorous evaluation process, the company whittles those ideas down to five or six. It is serious about finding flavors that resonate with consumers and translating those flavors into ice cream.


This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

3/31/15 2:00 pm EST

Raising the bar with in-line mixing and blending technologies: high output with flexibility and low costs

In this webinar, you will be introduced to advanced in-line blending, dosing and mixing technologies that offer high flexible productions, reduced product losses, shorter batch times, uniform products, and reduced ingredient costs. As a result, Food Manufacturers can optimize their productions and increase their profitability.

Dairy Foods Magazine

df feb cover

2015 February

What's happening in milk; plus we look at Blue Bell ice cream operations, what drives its success.

Table Of Contents Subscribe


What is your favorite way to eat cheese?
View Results Poll Archive


Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.