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Velda Farms Dairy, Winter Haven, Fla., changed its name to Borden Dairy Company of Florida to help re-launch the brand and expand its distribution throughout the Sunshine State. Borden brand milk will be available at more than 2,000 local retailers, including Walmart, Kmart, Sedano's, Walgreens and 7-Eleven, in whole, 2%, 1% and fat-free skim forms and strawberry and chocolate flavors, beginning June 20.
Consumers will be reintroduced to the brand via an integrated retail and trade marketing plan that serves to educate and encourage them to "discover the Borden difference." Borden milk provides 9 grams of protein and 35% of the recommended daily allowance of calcium per serving - all in light-blocking packaging to maintain freshness. (Traditional fluid milk provides 8 grams of protein and 30% of the recommended daily allowance of calcium per serving).
"Borden is a brand that is synonymous with high quality and great taste; a legacy that was established by America's first milkman, Gail Borden, Jr., in 1858," says Mike Lasky, general manager of Borden Dairy Company of Florida. "Borden milk has been enjoyed by Americans for more than 150 years. We are excited to bring premium products to the nearly 20 million people of Florida, as well as reintroduce them to Elsie, our beloved spokescow."
Borden milk and its celebrity spokescow have a strong heritage in innovation, quality and nutrition. The brand, known for its rich, creamy taste, sources milk from local farms in the areas it serves. Borden milk comes from artificial growth hormone-free cows and is processed with the highest service and processing standards, thus exceeding dairy industry requirements.
For more information and store locations, visit www.bordenonline.com.