Dole shakes up a new smoothie package
Dole Packaged Foods needed a container for its new make-at-home yogurt smoothie beverage, which is made with frozen fruit and yogurt.
The need for a blender to make a smoothie at home was a big consumer complaint, said Paul Panza, director of marketing, based in
Panza told Dairy Foods that the solution lay in the packaging: consumers unscrew the cap, add about 7 ounces of a juice of their choice to the fill line, re-apply the cap and shake for about 30-45 seconds.
Panza said the package had to be designed in a way to easily break up the fruit and yogurt pieces inside the container when consumers add the juice. A flat surface at the top and bottom was needed, as well as sides that would not restrict movement of the product inside. The bottle is made of high-density polyethylene and has a full-body shrink sleeve.
Dole worked with blow-mold equipment maker Rocheleau Tools & Die Co.,
Dole’s Fruit Smoothie Shakers are available in three flavors: strawberry, strawberry banana and mixed berry, with a suggested retail price of $2.19. The beverages contain low-fat yogurt with live and active cultures and prebiotics and probiotics. They will be available nationally by the first quarter of 2012. –Jim Carper, editor in chief