Dairy Processor News

LALA-USA Changes Name to Borden Dairy

July 12, 2011
/ Print / Reprints /
/ Text Size+

LALA-USA is changing its company name to Borden Dairy Co., a subsidiary of Group LALA. This name change is designed to create a single corporate identity for the Dallas-based company, moving it closer to becoming more consumer-centered in its approach to the market and more effective in its day-to-day operations. This newly focused business unit will be tasked with all functions, including manufacturing and distribution of the LALA, La Creme, Frusion and Weight Watchers brands.

"Borden is one of the most recognized brands in the U.S. dairy industry," says Steve McCormick, president. "With the change in the name of our company to Borden Dairy Co., we acknowledge the significance of this brand in the lives of consumers, our associates and our retail partners. Our objective is also to provide a single corporate identity throughout the U.S. and to build a culture around two great brands Borden and LALA.”

The transformation of the company will be supported by strategic initiatives that focus on core brands and products that drive profitability, McCormick adds. The company will focus the LBP business unit on the LALA brand, as well as maintain a small number of other targeted brands. It also will name a new general manager to lead LBP.

"We are investing for the future in this business as well. For example, a significant investment will be made this year at the Omaha production facility in order to align our manufacturing capabilities with our new strategic direction," says McCormick.

To support continued growth, the company also created a shared services center in Dallas to process transactions in the most efficient and cost-effective way while freeing up business unit finance and support staff to focus on providing decision support to the business unit leadership.

Most transaction processing in the Southwest (Colorado, Texas and Louisiana) will be transitioned to the center in the fall of 2011. The objective is to have company-wide transaction processing consolidated in the shared services center during 2012.

Did you enjoy this article? Click here to subscribe to Dairy Foods Magazine. 
You must login or register in order to post a comment.



Image Galleries

Velvet Ice Cream Co., Utica, Ohio

Velvet Ice Cream built its reputation on making premium products that adhere to the standard of identity for ice cream. Its lines consist of premium, all natural, churned (low-fat), no sugar added, novelties, sherbet (in cups and in push-up tubes) and a controlled ice cream brand for grocery store customers.


This photo gallery contains additional, unpublished photos of dairy processing facilities featured in Dairy Foods magazine. To view more Behind the Scenes galleries go to our archives page!

1/26/15 8:15 am EST

President's Address --2020 Vision

They say hindsight is 20/20, but IDFA President and CEO Connie Tipton is turning that old adage on its head. She plans to look forward to the next five years with a focused vision on important changes ahead for the dairy industry. In her address Tipton will challenge industry leaders to be willing to shake things up. She will unveil plans to ramp up IDFA activities during the run up to 2020.

Dairy Foods Magazine

df december 2014

2014 December

Dannon is our Processor of the Year, plus much more!

Table Of Contents Subscribe

Santa's treats

Which dairy food are you most likely to leave out for Santa Claus?
View Results Poll Archive


Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Facebook logo 40px 2-12-13 Twitter logo 40px 2-12-13  YouTube logo 40px 2-12-13  LinkedIn logo 40px 2-12-13google plus

Dairy Foods Buyers Guide

cover df july 2013Resource for buyers in the dairy processing industry to find information on the leading suppliers and manufacturers.

Find Ingredients, Equipment, Distribution, R&D and More.

Start Your Search Today.