Vitiva, Slovenia, launches SyneROX4, a natural oxidation-management solution for extending the shelf life of whole-milk powder and other concentrated milk products, while providing complete anti-rancidity protection.

Vitiva, Slovenia, launches SyneROX4, a natural oxidation-management solution for extending the shelf life of whole-milk powder and other concentrated milk products, while providing complete anti-rancidity protection. Milk powder and similar concentrated milk products, such as condensed milk, ice cream preparations, coffee creamers  and whole milk-based confectionary fillings, are highly sensitive to oxidation and have very limited shelf life due to high-fat content and nutritional composition. Currently, manufacturers battle the oxidation problem by providing special processing and packaging conditions, yet a desirably long shelf life remains elusive. SyneROX4 protects and maintains the full taste of the final product without altering color or odor thanks to its unique composition.

“By offering SyneROX4 for the dairy market, Vitiva is pioneering use of its specialty rosemary extract formulations toward milk-powder applications, innovatively extending rosemary extract use and guaranteeing its market advantage,” says Dushka Dimitrijevic, technical sales director at Vitiva.

SyneROX4 is added to liquid milk at the beginning of milk powder production to protect the milk during processing. It also remains in processed milk in concentration to guarantee a complete anti-rancidity protection. In addition, it provides a minimum of 50% longer shelf life without affecting organoleptic characteristics of the final product.

“SyneROX4 is the best natural choice available on the market as well as a cost-effective solution where other natural solutions, such as tocopherols, are not heat-stable enough and therefore cannot provide sufficient anti-rancidity protection. Meanwhile, producers desire to avoid synthetic antioxidants because of perceived negative impact of the petroleum-derived nature typical to synthetics,” says Dimitrijevic.

Vitiva
www.vitiva.eu

In the U.S., contact P.L. Thomas & Co.
973/984-0900
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