Starbucks, Unilever sign licensing agreement to grow ice cream business
“Unilever’s industry-leading innovation and commitment to social responsibility with brands like Ben & Jerry’s are well-aligned with our values and vision for the business,” said Gerry Lopez, president, Starbucks Global Consumer Products, Starbucks Foodservice and Seattle’s Best Coffee. “This relationship will enable us to introduce exciting new products and extend the Starbucks Experience to a larger base of consumers.”
Starbucks ice cream was first introduced in 1996, at which time it quickly became a leading brand of coffee ice cream in the
Starbucks-branded ice cream was formerly made by
In addition to Ben & Jerry’s, Unilever’s iconic ice cream brands in North America include Breyers, Good Humor,
“Ice cream is a core strategic category for Unilever, generating more than $6 billion in annual sales for us globally,” said Peter Ter Kulve, Unilever senior vice president, Global Ice Cream. “Starbucks is recognized around the world for its high-quality coffee and innovative approach to products, and thus Starbucks-branded superpremium ice cream is a perfect complement to our portfolio. We look forward to working together to deliver a signature and unparalleled frozen dessert experience to consumers.”
The companies’ ice cream licensing agreement builds upon an existing relationship for the manufacturing, marketing and distribution of Starbucks Tazo ready-to-drink (RTD) beverages, which was announced last month. Starbucks and the Pepsi/Lipton Tea Partnership (PLP), a joint venture between Unilever and PepsiCo, signed a licensing agreement to manage the product line.
“We are excited that Starbucks has chosen to extend and deepen its partnership with Unilever,” said James Wong, vice president, business development, Unilever Americas. “Further strengthening this collaboration allows us the opportunity to gain additional momentum in our North American ice cream business, building on our superior global scale and experience.”