"The bunny" and "the mouse" are doing some business together.
Le MARS, Iowa -- "The bunny" and "the mouse" are doing some business together. Wells' Dairy Inc., is teaming up with Disney Consumer Products in a long-term effort to produce and market a variety of packaged ice cream, novelties and fresh yogurt under the Disney brand.
The product line will feature several Disney characters including Mickey Mouse, Winnie the Pooh, and Disney/Pixar's Buzz Lightyear. Available this spring, the products come with high expectations.