This time of year is typically filled with tradition. One tradition I started two years ago after becoming Dairy Foods' publisher is to fill the January editorial page with my thoughts and reflections on our magazine and the industry we cover.
Well, let me tell you, I am continually surprised by what the dairy industry has accomplished in the short time that I have been associated with it. All of you truly amaze me! It is an industry steeped in tradition, but bursting with opportunity. I am so impressed by the fact that milk can be made shelf-stable and sold in plastic bottles and that today's kids think milk is cool. They can even buy milk in vending machines . . . in an array of flavors.