Novelty equipment getting faster and more sophisticated
Frozen novelties represent one of the fastest growing segments in the dairy category. Why? Part of the reason is that the frozen novelty is a natural convenience food. You can eat it with one hand while strolling through the park or sitting in front of the tube, and when you're done, just toss the stick and wrapper in the trash. Nothing to wash!
And novelties aren't what they used to be. The shapes, colors, and flavors have a nearly endless variety, and they can even have inclusions. Then there's the spiffy new packaging and cone options, and improved marketing through a variety of channels.