Excitingly, 83% of the respondents (n=143) to the frozen desserts study indicated that their greatest source of new product ideas is trade magazines. That's right, trade magazines, like yours truly. Because respondents were able to check as many answers as applicable, trade shows received the second highest vote of 77%. Coming in at third place was supplier's sales people, with 62% of respondents identifying them as a source of new product ideas.
With that said, having this article run in the October issue of Dairy Foods-the show issue for Worldwide Food Expo-and October being Worldwide Food Expo month, the Dairy Foods' staff is confident that during the summer of 2004, manufacturers will roll out some real winning frozen dessert flavor combinations.