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    Bravo! For Breakfast

    October 1, 2005
    A new fruit and milk drink for busy adults who might otherwise skip breakfast is the latest idea from Bravo! Foods International. It's not a yogurt smoothie, but Breakfast Blenders is a lactose-free flavored milk with added protein and fruit-based fiber and nutrients.

    A new fruit and milk drink for busy adults who might otherwise skip breakfast is the latest idea from Bravo! Foods International. It's not a yogurt smoothie, but Breakfast Blenders™ is a lactose-free flavored milk with added protein and fruit-based fiber and nutrients.

    The Florida-based company is prepping a November roll-out of Breakfast Blenders in 7-Eleven stores.

    "Our customer trends showed that the typical consumer is skipping breakfast due to their hurried schedules, while health research shows that breakfast is a very important meal," said Kurt Schumacher, category mgr. of dairy and ice cream products for 7-Eleven.

    Bravo! Foods already markets an existing line of fortified milk drinks under the ‘Slammers' brand. Earlier this month, Bravo! signed a 10-year distribution agreement with Coca-Cola Enterprises, adding fuel to rumors that CCE is preparing a bid to acquire a controlling interest in the Florida-based group.

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