New Product Review
May 29, 2007
The story of Rachel’s yogurt began in the 1940’s on a small
farm in Wales. Today, Rachel’s is a thriving U.K. brand built on decades of
excellence in dairy craftsmanship. Rachel’s is now available in U.S. natural
foods stores via Dallas-based Dean Foods Co.’s White Wave Foods division.
Packaged in distinguishing black cups with reverse-type print, the yogurt
flavors are also captivating. There are 10, all of which include probiotics to
support digestive health, as well as the omega-3 fatty acid docohexaenoic acid
(DHA) and short-chain fructooligosaccharide. Five of the flavors are described
as being “blissfully blended mood-inspiring.” They are: Calm (Plum Honey
Lavender), Glow (Berry Jasmine with Zinc), Relax (Vanilla Chai), Revive (Peach
Green Tea with Ginseng) and Vitality (Pomegranate and Açai). The other five
flavors are categorized as being Exotic, and include Cherry Black Currant, Kiwi
Passion Fruit Lime, Mango Pineapple Passion Fruit, Orange Strawberry Mango and
Pomegranate Blueberry.
The import division of DCI Cheese Co., Moonachie, N.J., is
introducing Joan of Arc Goat Cheese and Goat Cheese Brie. DCI is a leading
cheese and prepared foods company that offers both domestic and international
imported specialty cheese. “Joan of Arc is in its 90th year as a brand,”
says Debbie Seife, director of marketing for the import division of
DCI. “They have a long-standing tradition and reputation for
excellence.”
The Joan of Arc Chèvre Brie, French for goat cheese brie, is an interesting
culinary twist for cheese lovers who may be more familiar with brie that is
made from cows milk. The goat cheese brie is a soft-ripened, white-bloomy
cheese that has a soft milky interior and a firm rounded rind. The goat cheese
logs come in four gourmet flavors that bring out the distinct sharp taste of
the chèvre: Au Natural, Cranberry-Cinnamon, Fig, and Peppadew. The cheeses
have a very robust flavor that is somewhat dry and crumbly in texture.
“We started off by offering the Joan of Arc goat cheese products to a few
select markets across the country as we began to introduce the line to
consumers,” says Seife. “We are enjoying a great response, so it’s time
for us to start increasing our distribution to be more widespread across the
country. Goat cheese is a growing market for U.S. consumers with more than
an 11% increase nationwide (according to ACNielsen data).”
Kraft Foods Inc., Northfield, Ill., goes back to its roots
with new J.L. Kraft Specialty Gourmet Spreadable Cheeses, which are named after
the company’s founder. The spreads combine natural cheese with vegetables
and herbs and are sold in 6.5-oz fanciful tubs that are ready for serving.
Varieties are Parmesan, Asiago & Romano with Garlic & Herbs; Pepperjack
and Jalapeño; and Sharp White Cheddar and Roasted Red Pepper. The spreads are
merchandised in retailers’ specialty cheese cases and sell for about $5.99.
Initial packages include a coupon on the inside label for a future purchase.
Le Mars, Iowa-based Well’s Dairy Inc., has a new product for
its foodservice customers: Crème Tortes. All the chef has to do is invert the
dessert onto a plate, garnish and serve. Even the most discriminating consumers
think the dessert was prepared fresh, just for them.
These 10-fl-oz frozen treats come in three varieties, and are sold in cases
containing three packs of eight. Bananas Foster is a white cake crumb crust
with banana- and rum-flavored ice cream, bananas foster sauce and brown betty
mousse. Chocolate Soufflé is a chocolate fudge crumb crust, chocolate ice cream
and rich butter fudge sauce that is topped with chocolate mousse. Lemon Berry
starts with a graham cracker crumb crust, followed by lemon ice cream,
wildberry sauce and lemon mousse. Both Bananas Foster and Chocolate Soufflé
contain 690 calories and 39g fat per serving or unit. The Lemon Berry is a bit
richer at 750 calories and 47g fat.
Noteworthy Introductions
BelGioioso Cheese Inc., Denmark, Wis., focuses on
convenience for two of its most recent fresh cheese introductions: BelGioioso
Perline (per-lee-nee)and BelGioioso Pre-Sliced Fresh Mozzarella. Perline
consists of snack-size balls that are sold in 1-lb and 3-lb foodservice-size
tubs. The petite, 2.5-g portions are ideal for appetizers paired with other
ingredients such as fresh basil and bite-sized tomatoes. The pre-sliced product
is a new version of the company’s fresh mozzarella that won Best of Class at
the 2007 Wisconsin Cheese Makers Association contest.
Orrville, Ohio-based Smith Dairy Products Co., introduces
Ruggles Churned Premium Light Ice Cream line, which contains 50% less fat and
one-third fewer calories than regular ice cream. The company uses a proprietary
production method to make its Ruggles Churned line without synthetics,
stabilizers or emulsifiers.
International
Breakfast eating patterns are changing around the globe as
more consumers usually eat breakfast outside the home. To appeal to this
on-the-go consumer, Innocent in the United Kingdom introduces Innocent
Breakfast Smoothie. Dubbed a “breakfast thickie,” the drink is a blend of
yogurt, oats, raspberries and blueberries. It also contains calcium, probiotic
cultures and is free of preservatives. For added innovation, the product is
packaged in a 250ml bottle made from corn, a 100% renewable source.
Health-conscious parents are looking for alternatives to
carbonated soft drinks for both themselves and for their kids. Manufacturers
such as Nestlé in Spain make the search for a better beverage easier with new
Nesquik Go! This pre-mixed chocolate drink is sold in convenient pouches that
are easier and more fun for kids to help themselves to. It consists of 75% milk
and is a good source of calcium.
Nipponluna
in Japan has recently introduced its Sugarless Nighttime Yogurt. Created to
alleviate hunger in the wake of the night, it is made with 50% less calories
than traditional yogurt and only contains 60 calories. The yogurt also features
500mg of collagen to maintain good skin and 50mg of relaxation-inducing
theanine to aid sleeping. Contributed by
Felicia McClain, analyst, Global New Products Database (GNPD) Consulting
Services, a division of Mintel International, a global research company. For
more information call 312/932-0400, or visit www.gnpd.com.
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