New Product Review
April 1, 2007
The famous Hispanic Goya brand makes its way into the
freezer as a result of a co-branding deal between Unilever Ice Cream, Green
Bay, Wis., and Goya Foods Inc., Secaucus, N.J. The new Goya Breyers products
come in a variety of authentic flavors and forms. The 56-oz squround line comes
in Chocolate, Dulce de Leche and Vanilla-Vanilla. There are also 3.75-oz
single-serve stick bars sold individually via impulse venues, as well as
six-packs of 3.0-oz individually wrapped bars for retail markets. Bar flavors
are Mangos ‘n Cream and Strawberries ‘n Cream.
Unilever Ice Cream is on a roll. Under the company’s Popsicle brand comes new
Mighty Moos. Sold in packs of six 2.25-oz stick bars, these frozen novelties
border on the line of functional food, as each vanilla- and chocolate-flavored
low-fat ice cream bar contains as much calcium as a glass of milk. The bars are
also a good source of fiber and formulated to contain 25% less sugar than other
ice cream bars.
Sargento Foods Inc., Plymouth, Wis., is on a roll with
innovations in the natural cheese category. For kids, there’s new Scooby-Doo
Mini String Snacks. This new Sargento snack is the first nationally
distributed, co-branded natural cheese snack . . . and the company says there
are more similarly licensed character products in the works.
This introduction of an all-natural, low-moisture, part-skim mozzarella string
cheese is well timed with the recent publicity surrounding kids’ eating habits.
The cheese snacks feature high levels of calcium and protein and support
healthy eating. “With string cheese and cheese shapes being such strong
kid-oriented products, we’re confident that these new co-branded products will
do very well,” says Chip Schuman, Sargento’s senior director of marketing.
“With the ongoing concerns about kids’ eating habits, our Sargento all-natural
cheese products are excellent snack alternatives for kids and families.”
Indeed,
Scooby-Doo has proven to be a strong food license, particularly for snack
products such as fruit snacks. “We know that the combination of cheese snacks
and the great lover of snacks, Scooby-Doo, will make a terrific duo,” says Dave
Hedrick, senior vice president global promotions and branded foods for Warner
Bros. Consumer Products, Burbank, Calif. Each 10-oz package includes about 40
cheese pieces and sells for around $3.99.
For adults, Sargento introduces bolder flavors of Cheddar in shreds, slices and
snack sticks. New Chipotle Cheddar combines increasingly popular chipotle
peppers with all-natural Cheddar cheese, which together has a flavorful, smoky
kick in every bite. There’s also a new Sargento Limited Edition flavor: Vermont
Sharp White Cheddar. The company’s all-natural Limited Edition cheeses
originate from a small batch of unique and flavorful cheese, allowing consumers
to enjoy and experiment with one-of-a-kind cheese varieties from around the
country. The second Limited Edition variety of 2007 will be Aged Provolone.
North
Palm Beach, Fla.-based Bravo! Brands Inc., has launched new Bravo! Dove Dark
Chocolate and Milk Chocolate milks through the Coca-Cola Enterprises, Inc.
(CCE), Atlanta, nationwide distribution network. The milks are being produced
under a five-year license agreement with Dove-brand owner Mars, Inc., McLean,
Va.
“The introduction of Bravo! Dove Dark Chocolate and Milk Chocolate milk
products is another significant milestone for the company,” says Bravo!’s CEO
Roy Warren. “We are extremely pleased with the initial launch of these
products, which expands our milk portfolio, so that now we offer milk products
for adults as well as kids.”
The milks come in 8-oz shelf-stable plastic bottles. The formulations qualify
them as chocolate milks under the federal standards of identity. The milk is
Grade A, and states so on full-body, shrink-sleeve labels. The Real seal is
also prominently displayed.
Noteworthy Introductions
Created
in 1957 by master cheesemaker Francois Boursin, the original soft, spreadable
cheese from Normandy, France, now comes in two new flavors: Fig, Raisin & Nut and Shallot &
Chive. The new varieties of Boursin from Unilever, Englewood Cliffs, N.J., are
supported by a strong print campaign in leading lifestyle and food magazines,
along with a public relations and dedicated in-store program.
Get
ready for Klondike to burn rubber as this beloved brand becomes a proud sponsor
of Nascar. Poised as the largest activation in the history of the brand,
Klondike joins Unilever’s multi-brand sponsorship and becomes one of the
official sponsors of the 2007 Busch Series season.
“It’s a natural fit for Klondike to share the stage with Nascar,” says Julio
Del Cioppo, director of Popsicle, Klondike and Good Humor at Unilever Ice
Cream, Green Bay, Wis. The new 4-oz bars consist of a chocolate wafer topped
with caramel ice cream, a rich caramel sauce and covered in milk chocolate and
peanuts.
International
Black
sesame is a popular ingredient throughout Asia, and has traditionally been used
to create black sesame soup, a popular Chinese dessert. Now it can be found in
Longdan Black Sesame Milk from China’s Heilongiiang Longdan Dairy. Made with
fresh milk and the finest sesame paste, the product is said to provide balance
to the body, as it is rich in protein, calcium and vitamin C, as well as free
from preservatives.
Pam Panorama Vita Attiva Citrus Fruits Flavored Probiotic Drink is a new
probiotic drink with a citrus flavor launched in Italy by Gruppo Pam. Vita
Attiva contains two probiotic ferments that are said to help boost the body’s
natural defenses. This beverage that
“the whole family can enjoy” comes conveniently packaged in a six-pack of 100g
bottles.
In
New Zealand, Old Fashioned Foods presents its Alfa One 100% Pure Rice Bran Oil.
This spread is a natural alternative to butter and contains no hydrogenated
fats, cholesterol, or animal or vegetable fats, just rice bran oil and natural
ingredients. It melts, cooks and tastes like butter, so it’s great on toast and
can be used for healthy sauté dishes or baking. The pack states that it is the
most versatile spread in the kitchen and that it is “good for you and good for
your food.” It contains the plant sterol oryzanol to help the body reduce
cholesterol absorption, is high in antioxidants such as vitamin E and high in
good mono and polyunsaturated fat.
Contributed by Felicia McClain, analyst, Global New Products Database
(GNPD) Consulting Services, a division of Mintel International, a global
research company. For more information call 312/932-0400, or visit www.gnpd.com.
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